Introduction:

Enhancing Realtor Partnerships with Innovative Financing Tools

In a recent webinar, Sarah Mathieu and Ben Salami discussed advanced tools for mortgage brokers and realtors to streamline their processes and enhance their partnerships. Here's a detailed overview of their conversation and some of the key takeaways for utilizing these tools effectively.

1. Branded Financing Sheets

Ben Salami introduced a feature allowing brokers to create branded financing sheets for realtors. These sheets can be customized with logos and specific details, making them a personalized tool to present to potential homebuyers. The process is straightforward:

• Generate Report: Brokers can create financing sheets branded to themselves and their realtor partners.

• Address and Property Information: Utilizing Google integration, the tool fetches property details, which can be updated manually if necessary.

• Property Images: Brokers can add property images by copying the image address and pasting it into the tool, or by choosing from stock photos provided.

• Sharing and Downloading: The final report can be shared via a link or downloaded as a PDF for easy distribution.

2. Advanced Customizations

Ben demonstrated the extensive customization options available:

• Interest Rate Adjustments: Easily modify interest rates and update the report accordingly.

• Rental Income Scenarios: Include rental income to show how it impacts mortgage payments and affordability.

• Debt Service Ratios: Adjust Gross Debt Service (GDS) and Total Debt Service (TDS) ratios for more precise calculations.

3. Marketing and Relationship Building

Sarah Mathieu shared strategies for leveraging these tools to strengthen realtor relationships:

• Social Media Integration: Create and share reports on social media, tagging realtors to enhance visibility and engagement.

• Open Houses: Prepare financing sheets for open houses to provide prospective buyers with clear financial information.

• Automated Direct Messaging: Use tools like ManyChat to automate direct messages with links to financing sheets, making it easier to engage with potential clients.

4. Website Integration

Sarah also discussed embedding these tools into websites for seamless access:

• Custom Landing Pages: Use platforms like WordPress to create landing pages for each listing, featuring the financing sheets.

• Domain Utilization: Purchase a domain (e.g., myrealtorpro.ca) and create individual pages for listings using the MLS number to ensure uniqueness and consistency.

5. Practical Use Cases

Partnering with Realtors:

• Showcase Listings: Collaborate with realtors to provide detailed mortgage scenarios for pre-sales, new listings, and featured properties. Use financial sheets to offer prospective buyers clear insights into their future financial commitments, making properties more attractive.

Providing Quick Calculations and Professional Reports:

• Client Consultations: Use tools during client consultations to provide immediate, accurate mortgage estimates and multiple financing options.

• Visual Demonstrations: Create professional reports and visually appealing breakdowns to help clients plan their existing and future financing needs effectively.

• Supporting Private Sales on Social Platforms:

• Financing Support: Identify private sales on social media and offer your financing expertise by sending over detailed financing sheets.

• Next Purchase Assistance: Engage with sellers to assist with their next mortgage, providing personalized financial advice and support.

6. Subscription and Access

To access these features, brokers need a combined subscription that includes both the mobile app and web calculators. Ben recommended consulting with their sales team for details on pricing and transitioning existing subscriptions to include these comprehensive tools.

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The tools presented by Sarah and Ben offer significant benefits for mortgage brokers and realtors, from simplifying complex calculations to enhancing marketing efforts. By integrating these advanced features into their workflow, professionals can improve efficiency, build stronger relationships with partners, and provide better service to clients.

Watch Live Recording here: MBP Canadian Mortgage App with Behzad Salami